Course Content

Total learning: 27 lessons / 4 quizzes Time: 6 weeks

Creating a Brand Guideline Assignment

Activity (Creating a Brand Guideline)

Video: Creating Your Business Brand Guideline (Activity) Length: 6:33 min


Your task is to prepare a complete Brand Guideline for your company brand identity.


  1. Include the completed research from the Colour Theory module, by simplifying the key checklist items into a clear and concise message, then include the colour elements in your Brand Guideline.
  2. Include in the Brand Guideline specific details for: font, colour, voice, icon, tagline, imagery and logo, with do’s and don’ts for use of logo application.
  3. Include the final 5 adjectives describing the look and feel of your brand identity from the discussion board.
  4. Prepare a package to share with media, creative teams, and printers