Course Content

Total learning: 27 lessons / 4 quizzes Time: 6 weeks

Segmentation Tables

Segmentation Tables

Earlier we created your ideal client. It is possible that you have more than one ideal client in mind. This is where a segmentation table comes in handy. For each potential customer segment, rate the category from a scale of 1 (being low) and 3 (being ideal). Total each column. The column with the highest total represents your most ideal customer based on your customer research thus far. Start with this market segment when testing your product or service.

Segmentation TableCustomer 1Customer 2Customer 3
Pervasiveness – scale and scope of segment need 
Acceptance of offering by target beneficiary 
Salience to customer/target beneficiary
Urgency to Customer
Visibility of benefit
Timeliness of effect
Credibility of company
Performance Contingency
Competitiveness of your solution
Fundability of the purchase and use by segment
Total