What’s Your Story - Vision and Validation Week 1  0/5

• Lecture1.1
  What’s Your Why 10 min
• Lecture1.2
  Storytelling and Why Stories Matter 15 min
• Lecture1.3
  Social Enterprise Versus Social Impact 10 min
• Lecture1.4
  Using the Lean Model Canvas 10 min
• Lecture1.5
  Week 1 Assignments

Customer Development Week 2  0/6

• Lecture2.1
  Customer Centric Design and User Experience (UX Design) 30 min
• Lecture2.2
  Why Customer Discovery is Vital For Your Business 30 min
• Lecture2.3
  Conducting Customer Discovery Interviews 30 min
• Lecture2.4
  Week 2 Assignments – Customer Development
• Lecture2.5
  Market Segmentation – TAM SAM SOM 30 min
• Lecture2.6
  Segmentation Tables 30 min

Revenue and Finance Week 3  0/1

• Lecture3.1
  Creating a Financial Forecast 30 min

Branding and Design Week 4  0/10

• Lecture4.1
  Introduction to Colour Theory 13 min
• Lecture4.2
  Creating a Brand Guideline For Your Business 30 min
• Lecture4.3
  Colour Theory Assignment 30 min
• Quiz4.1
  Colour Theory 5 questions10 min
• Lecture4.4
  Graphic Design 10 min
• Lecture4.5
  Hiring a Graphic Designer 30 min
• Lecture4.6
  Hiring a Graphic Designer Assignment 30 min
• Quiz4.2
  Hiring a Graphic Designer Quiz 3 questions10 min
• Lecture4.7
  Creating a Brand Guideline Assignment 30 min
• Quiz4.3
  Brand Guideline Quiz 2 questions10 min

Startup Legal Week 5  0/3

• Lecture5.1
  Understanding Legal and Copyright for Graphic Design 30 min
• Lecture5.2
  Legal and Copyright Assignment 30 min
• Quiz5.1
  Legal and Copyright Quiz 2 questions10 min

Marketing Week 6  0/6

• Lecture6.1
  Marketing in Startups 10 min
• Lecture6.2
  Week 6 Assignments 30 min
• Lecture6.3
  A Brand Story 10 min
• Lecture6.4
  Marketing Funnels 30 min
• Lecture6.5
  Marketing KPIs and Tracking 30 min
• Lecture6.6
  Growth Hacking 05 min

Social Media Week 7  0/0

Product Development Week 8  0/0

Hiring, Leadership and Governance Week 9  0/0

Equity, Funding and Exiting Week 10  0/0